Why We Heart Initial Pendants?


We all know Initial Pendants are hot right now. Not only because they have been re-appearing at the runways but also because they have this nostalgic charm to them that can never really make them a no-no. Be it for layering or for adding some bling, alphabet pendants come to your rescue and up your jewelry game.

Also, gone are the days when personalized jewelry only meant etching names, this time around we are renewing personalized with sassy initials only to flaunt our modernness.

Check out the styles we heart.



This humble looking 18K gold-plated initial pendant though enclosed in a halo is capable of blending with any outfit. Add some more charm or stone pendants to it and be ready to inspire a new era of neck jewelry.

Shop Personalized Initial Pendants at Rs. 1350


We like to call them Love Letters because they are crafted on a heart bed and are embellished with cubic zirconia stones. A great accessory to be simply worn or paired with other chains, you will find yourself wearing it more often than you thought.

Pick your favourite from our range of Sterling Silver Cubic Zirconia Initial Pendants priced at Rs. 1799


This initial etched on a round pendant makes for a classy and timeless piece of jewelry. If minimalism is what you swear by and fuss-free is your mantra then this 18K gold plated love bar is perfect for you.

Get your Alphabet Pendant Necklace at Rs. 1399

Also, if you struggle with gifts, these might be the answer 🙂


Diwali Gifting: Jewelry


Because can there ever be any naysayers for jewelry? We don’t think so either!

Diwali gifting gets quite challenging and in an era where newer options boost by the day, it can readily become confusing too.

With a resolve to help while extending our love for baubles, we feel jewellery as always is our saving grace. From statement styles to classy designs, our range of jewelry has options for everyone to choose from.


From heavy Kundan styles to contemporary silhouettes, our Diwali Store houses a host of products for you to get your perfect pick. If you want a sparkle-heavy pair of earrings or a regal layered necklace, this is your place to be.


The Gem Bar is a range of classic designs that are perfect to be worn at work or as an everyday accessory. You can customize your style by choosing from any of the 8 gemstones and 2 color options to create an exquisite piece.


With a minimalistic approach and fine line design, this 9 to 5 range will please any professional.  It is basically where all workwear jewelry needs get resolved.


Made using the innovative 3D printing technology with wax casting, our La Boheme jewelry displays fine intricacy. Great for someone who likes floral and linear motifs!


These alphabet pendants are beautified with cz stones and are placed on negative space hearts making them an ideal token of love. For anyone who embraces minimalism and personalized jewelry, Love Letters would be perfect!

Lastly, if you want to reserve the option of choosing to the receiver, get them one of these Gift Cards.

Also, don’t forget to participate in our Diwali Contest to chance upon winning FREE JEWELRY!